Central Coast Pop-Culture Expo hosted the first fan convention on the Santa Cruz Boardwalk during the weekend on October 20th. The event invited local vendors and figures in the geek culture community to share their thoughts or experiences. I was among the speakers invited to disuse effective ways that indie developers could market their game.
An Indie Gamers Guide to Marketing looks at the marketing mistakes indie studios make along with how they can effectively promote their work while on a budget. I have spoken to so many indie developers who have made masterpieces but are awful at marketing. This is a look into how small indie studios can effectively promote their work while on a small budget while utilizing all the available resources.
Special thanks to Andy Tu for filming this.
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