Take Two Interactive (TTWO), the parent company of Rockstar Games, was trading on Wall Street at its highest level after Grand Theft Auto: Online was unveiled. It’s shares rose by 3% after the announcement while analysts at Bank of America and Merrill Lynch expect more success in the coming future.

According to Jon C. Ogg at Wall St. 24/7, analysts at Merrill Lynch expects that Grand Theft Auto Online will be one of the biggest online experience and will have potential to revolutionize for the franchise.

In a report by analysts Justin Post and Ryan Gee stated:

It is unlikely that GTA Online will offer a monthly subscription service like World of Warcraft, but we would expect more opportunities for players to spend real money on character, vehicle, or weapon upgrades via micro-transactions.

The announcement follows a month after CEO Strauss Zelnick announced the company’s success with Boarderlands 2 selling 7 million units while BioShock: Infinite selling 4 million units. He also expressed interest in establishing permanent franchises with games like Red Dead Redemption.

Grand Theft Auto V will be the 15th game in the series and will be released on September 17, 2013 for the PlayStation 3 and Xbox 360. Games who purchase it will have free access to Grand Theft Auto Online when it launches on October 1.

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