To highlight the diversity and inclusiveness of the anime community, Crunchyroll has launched the “Stay Crunchy” campaign.
To kick-off the new campaign, Crunchyroll has partnered with Omelet to create a special video highlighting what makes the community so great. The short video features Hime (Crunchyroll mascot) showcasing the creative and diverse aspects of their fans while also spreading a messgae of unity among their viewers.
Stay Crunchy has been highly praised by fans as it has been viewed 542,053 times and has 1.3k likes as of 12/20. Fans have on Twitter have also expressed their support for the campaign with the following posts:
I am 28 years of age and my first and only reaction to the #staycrunchy commercial was to smile. Having trouble imagining why anyone on anitwitter in 2018 would cringe at such a thing or like, feel in any way negative about it— Marctropolis (@vermillionair3) December 18, 2018
Man…the #staycrunchy commercial has made me cry more times than I can count. It’s about what anime really means to the people who love it and isn’t afraid to genuinely say, “yeah we genuinely love anime and everything anime means to us.” It dares to be genuine and that’s special— D R E A 🎃 (@softvillainy) December 18, 2018
Thoughts on #StayCrunchy: @Crunchyroll excels at being like, the only company who markets with unwavering sincerity. No irony, no self-deprecation, just, “Isn’t it cool to like stuff, let’s hang out if we like the same stuff or even if we don’t.”— Derek (@ComplicitOwl) December 18, 2018
So if you have the chance check out the video and share your thoughts about the Crunchyroll community. Also remember to #StayCrunchy.
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