Nordic Games announced on August 12 that it’s under going a rebranding and it has reincorporating itself as THQ Nordic while revealing that they have 23 games in development with 13 having not been announced yet.
CEO of THQ Nordic, Lars Wingefors, explained in a press release that move was part of a strategy to grow the brand by attaching it to the name of a well recognize icon. Noting that Nordic Games was once an unknown brand until it acquired the rights to many of THQ’s intellectual property
In a humors manner, Wingefors stated in the press release, “One could say the most defining moment for our company happened in 2013, grabbing headlines like; ‘Who the FUCK is Nordic Games?’, ‘Darksiders Gets Bought By…Nordic Games?’ and ‘Nordic Games explains who the f they are, plans for THQ assets.’”
Wingefors also added that part of the reason for resurrecting the THQ brand name was his admiration for the studio. He furter stated, “We decided it was time to incorporate the THQ name. Those key brands will continue to shape our business in a meaningful way going forward, and THQ Nordic represents a core approach of doing much more than ‘owning’ a highly competitive portfolio of IP. We cherish them, and align them with the very best development resources to expand upon them with the level of experience that communities and established fan bases expect and deserve.”
The press release didn’t mention any major announcements but it broke down how the company has been growing since 2008. At the same time it also took a jab at Donald Trump when discussing their office in Phoenix, AZ.
Nordic Games started as a comic book and video game retailer before moving into game development. The original THQ filed for Chapter 11 bankruptcy in 2012 and had most of its assets sold of to other studios. Nordic Games acquired the trademark logo along with the rights to many of the studios intellectual property such as Red Faction and Darksiders.