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AmiAmi Announces Partnership with Gift Co.
AmiAmi has announced that they have partnered with Gift Co., Ltd for a collaboration and business partnership.
AmiAmi has announced that they have partnered with Gift Co., Ltd for a collaboration and business partnership.
The first release in this partnership will feature Goddess of Victory: NIKKE with two collectible plushes: FumoFumo Red Hood and FumoFumo Snow White: Innocent Days Ver. Each plushie stands approximately 20 cm tall and will retail for ¥6,600 (around €38 / $42 USD). Pre-orders open Saturday, July 26, 2025, at 11:00 AM JST on AmiAmi website. Both items are scheduled to ship in April 2026, with AmiAmi x Gift handling production and distribution.
Additional collectibles and plushies from this partnership will be unveiled in the future.
AmiAmi is a major retailer of anime and video game merchandise, including figurines, model kits, and plush toys. It’s also well-known for collaborating with artists on original projects and popular IPs for special events.
Founded in 2007, Gift has produced a wide range of quality plushies, including the iconic Touhou Plush Series FumoFumo Reimu. As of 2025, the company had released over 1,300 unique products and gained a strong following, particularly among international fans.
8Bit/Digi is an independent media outlet that provides insight into the gamer community of the San Francisco Bay Area.
Clemence Le Saux
Clemence is a French-born Bay Area resident, avid foodie and gamer. When not tormenting her friends in multiplayer games, she's out enjoying the splendor of the Pacific coast.
