Sega and Creative Assembly are trying to redefine the horror-survival genre with Alien: Isolation, but every attempt to demonstrate the games uniqueness has been overshadowed by the failure of Aliens: Colonial Marines.
Recently OXM reported on the struggle Creative Assembly is having in promoting the game while trying to escape the shadow of Colonial Marines. The article noted that many gamers who sampled the demo at E3 2014, tried to play the game like a shooter rather than a horror survival.
The games presentation and demo at E3 2014 had been praised by critics but gamers are still bringing up comparisons with Colonial Marines.
When the game was first unveiled on January 7, gamers were a little weary of the announcement with most of them expecting the it to be a failure. Since then; any news or preview about Alien: Isolation has always been meet with remarks that bring up the failure of Colonial Marines.
The moment an article about Alien: Isolation is published on a news site or posted on a aggravator site like N4G, the discussion will quickly be dominated by expectations of failure while citing Colonial Marines as an example of what to expect.
In response to the negative backlash, several game pundits were trying to assure their readers that Alien: Isolation will not be a disaster while encouraging them to give it a chance. Many were quick to point out that the game is influenced by Ridley Scott vision and not the James Cameron film.
However gamers had been quick to dismisses the pleas of giving the game a chance.
Alien: Isolation will be released on October 7, 2014 for all major consoles and the PC. With so much bad publicity, the development team will be under a lot of pressure to avoid another disaster like Colonial Marines.