8Bit/Digi

ATLUS has announced that the official music video for “It’s Going Down Now” from Persona 3 Reload is now available.

“It’s Going Down Now” features Lotus Juice, Azumi Takahashi, and Toshiki Konishi performing the iconic song in scenes inspired by the game. Featuring a blend of live action and moments from the game, this is the first official music video produced by ATLUS.

Check out the music video here:

Lotus Juice is a pioneer in Japanese rap whose music has been featured in several anime and video games. Anime fans will recognize his work in JoJo’s Bizarre Adventure, Black Butler, along with the anime adaptations of Persona 3 and Persona 4. Gamers will recognize his work from the Persona series, starting with the original Persona 3 followed by its many spin-offs, Persona 5 Royal, Persona 5 Tactica, and Persona 3 Reload.

Azumi Takahashi is a vocalist and songwriter known for their Jazz, Soul, and R&B inspired style. She is best known for her work on the soundtrack to Persona 3 Reload.

Toshiki Konishi is a composer and sound designer who is best known for his work on numerous titles in the Shin Megami Tensei and Persona series.

Persona 3 Reload is a remake of the acclaimed JRPG that follows the members of S.E.E.S. as they investigate the phenomenon known as the Dark Hour. It was highly praised and sold over one million units within a week of its launch, making it the fastest-selling entry in the Shin Megami Tensei / Persona series. The original Persona 3 was released for the PlayStation 2 back in 2007, followed by a PlayStation Portable remake, Persona 3 Portable.

To have an idea about Persona 3 Reload, check out our review of the game.

8Bit/Digi is an independent media outlet that provides insight into the gamer community of the San Francisco Bay Area.